Procter & Gamble
My Role
Product Designer, Design Strategist
Timeline
12 weeks, 2020
Team
Beauty Care Innovation Design Studio (BCID)
Background
I spent 10 weeks in an Innovation Design Co-op for Procter & Gamble Beauty Care Innovation Design Studio. I worked on teams with designers, researchers, scientists, and marketers.
Due to the NDA that I signed, I can't share the 4 internal projects I worked on. As an intern side project, I addressed a problem space in Hair Care with an innovation application. I underwent the design process from research to ideation to a high-fidelity prototype.
What I worked on
App redesign
Conducted category audits, UX and product research for an app prototype.
Brand design
Created 4 distinct different visual identities for digital social media brand assets.
3D prototyping
Led participatory design workshop for creating 3D package prototypes.
Design envisioning
Discovered new hair care problem space to research + ideate design solution.
Designing Innovative Solutions
With everything I created, I worked on imagining alternatives that could be applicable for 5-10 years into the future.
I relied heavily on in/out category audits and analyzing user-research to inform my design decisions. The process reminded me how there is no formula for the design process.