Hair Matched
Procter & Gamble Innovation Design Co-op with the Beauty Care Innovation Design Studio.


During summer 2020, I spent 10 weeks (virtually) in an Innovation Design Co-op for Procter & Gamble in the Beauty Care Innovation Design Studio. I worked on teams with designers, researchers, scientists, and marketers.

Due to the NDA that I signed, I can't share all 4 projects I worked on. I'm able to share a bit of my Passion Project that aimed to address a problem space in Hair Care with an innovation application. I underwent the design process from research to ideation to a high-fidelity prototype with this project.

June – September 2020

My Role
Product Designer

My Team
Beauty Care Innovation Design Studio

What I worked on

Conducted category audits, UX and product research for an app prototype.

Created 4 distinct different visual identities for digital social media brand assets.

Led participatory design workshop for creating 3D package prototypes.

Discovered new hair care problem space to research + ideate design solution.

Designing Innovative Solutions

With everything I created, I worked on imagining alternatives that could be applicable for 5-10 years into the future.

I relied heavily on in/out category audits and analyzing user-research to inform my design decisions. It was challenging to apply the design process to Beauty Care consumer-goods. This pushed me to apply the tools and frameworks taught in class to real-world problem spaces — reminding me how there is no formula for the design process.

I was able to learn from talented and versatile designers, marketers, researchers, and scientists in all projects! I've grown as a designer in a corporate setting where I need to concisely and creatively communicate my ideas.